In this podcast episode, we catch up with Jeff Rogers of Wrectangle Pizza, who has experienced massive growth over the past five years. His journey began with a desire to create amazing Detroit-style pan pizza. Starting with a ghost kitchen and very little money, Jeff's passion and dedication have led to remarkable success.
Highlights:
- Jeff started Wrectangle Pizza in a ghost kitchen incubator in Minneapolis in 2019.
- Rectangle Pizza sells Detroit-style pizza, which is a deep-dish square pizza baked in a rectangular pan.
- Jeff credits the incubator for the success of the business because it was low-cost and offered marketing and camaraderie with other restaurants.
- During the pandemic and the aftermath of George Floyd's death, Rectangle Pizza struggled but helped the community by giving away food.
- The restaurant owner started with a concept of rectangle pizza and grew to multiple locations including a food truck, a stall in a sports center, and a restaurant serving rectangle pizza.
- They try to create a welcoming environment for their staff, including their friends.
- They recently won a pizza competition on Good Morning America.
- They are thinking about future growth but want to be more calculated than before.
Check out Wrecktangle Pizza here:
https://wrecktanglepizza.com/
Follow Wrecktangle Pizza here:
https://www.instagram.com/wrecktanglepizzamn/
Thank you to our show sponsors:
Corto Olive Oil:
https://shareasale.com/r.cfm?b=1808352&u=2800064&m=112748&urllink=&afftrack=
Ooni Pizza:
http://ooni.com/?sscid=51k7_g9gpn&utm_medium=shareasale&utm_source=2800064&utm_campaign=1232202
Bacio Cheese:
https://www.baciocheese.com/?utm_source=Influencer&utm_medium=Podcast_Social_Web&utm_campaign=Whats_Good_Dough&utm_content=Bacio
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Topics:
- Rectangle pizza
- Detroit-style pizza
- Square pizza
- Unique pizza concept
- Pizza competition winner (Good Morning America)
