Pizza Is My Life
July 28, 2024

Seven Concepts in 5 Years Thanks to $13,000 & A Ghost Kitchen with Jeff Rogers of Wrecktangle Pizza

Seven Concepts in 5 Years Thanks to $13,000 & A Ghost Kitchen with Jeff Rogers of Wrecktangle Pizza

In this podcast episode, we catch up with Jeff Rogers of Wrectangle Pizza, who has experienced massive growth over the past five years. His journey began with a desire to create amazing Detroit-style pan pizza. Starting with a ghost kitchen and very little money, Jeff's passion and dedication have led to remarkable success.

Highlights:

  • Jeff started Wrectangle Pizza in a ghost kitchen incubator in Minneapolis in 2019.
  • Rectangle Pizza sells Detroit-style pizza, which is a deep-dish square pizza baked in a rectangular pan.
  • Jeff credits the incubator for the success of the business because it was low-cost and offered marketing and camaraderie with other restaurants.
  • During the pandemic and the aftermath of George Floyd's death, Rectangle Pizza struggled but helped the community by giving away food.
  • The restaurant owner started with a concept of rectangle pizza and grew to multiple locations including a food truck, a stall in a sports center, and a restaurant serving rectangle pizza.
  • They try to create a welcoming environment for their staff, including their friends.
  • They recently won a pizza competition on Good Morning America.
  • They are thinking about future growth but want to be more calculated than before.

Check out Wrecktangle Pizza here:

https://wrecktanglepizza.com/

Follow Wrecktangle Pizza here:

https://www.instagram.com/wrecktanglepizzamn/

Thank you to our show sponsors:

Corto Olive Oil:

https://shareasale.com/r.cfm?b=1808352&u=2800064&m=112748&urllink=&afftrack=

Ooni Pizza:

http://ooni.com/?sscid=51k7_g9gpn&utm_medium=shareasale&utm_source=2800064&utm_campaign=1232202

 

Bacio Cheese:

https://www.baciocheese.com/?utm_source=Influencer&utm_medium=Podcast_Social_Web&utm_campaign=Whats_Good_Dough&utm_content=Bacio

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Topics:

  • Rectangle pizza
  • Detroit-style pizza
  • Square pizza
  • Unique pizza concept
  • Pizza competition winner (Good Morning America)