The King of Mobile Catering

In this episode, we meet up with Siler Chapman, a world pizza champion and ambassador for a cheese company. We discussed Chapman's journey in the mobile catering business, sharing tips on everything from automatic gratuities to scaling staff. Chapman emphasizes the importance of prioritizing customer satisfaction and always striving to improve. He also shares his experiences with different ingredients and equipment, offering insights into the evolving world of pizza. The conversation also touches on the importance of community within the pizza industry and the benefits of being open-minded to new ideas and products.

Highlights:

- Chapman's Journey: Starts young, inspired by 9/11 to be his own boss, learns from the best (Tony Gemignani), and builds a successful business.

- Success Tips:

    - Customer-centric: Prioritize their happiness, be a "yes" company, and fix problems.

    - Quality & Consistency: Respect the craft, use scales, and constant testing/improvement.

    - Pricing: Charge per head, not per pizza, adjust every 6 months, use add-ons.

    - Staff: Pay well, educate them on the "why", and foster pride in their work.

    - Production: Master high-volume output, and learn the art of the wood-fired oven.

    - Marketing: Start small, build relationships with venues, and make your food memorable.

    - Open-Mindedness: Embrace new ingredients/techniques, industry is evolving.

- Hot Takes:

    - Automatic gratuity: Tack it on, it's big money for staff, and no one complains.

    - Dough: High hydration, long fermentation, and gentle handling is key.

    - Ingredient trends: Mixing flours, and unique toppings are the future.

Check out Siler Chapman here:

https://silerchapman.com/

Follow Siler Chapman here:

https://www.instagram.com/silerchapman/

Thank you to our show sponsors:

Corto Olive Oil:

https://shareasale.com/r.cfm?b=1808352&u=2800064&m=112748&urllink=&afftrack=

Ooni Pizza:

http://ooni.com/?sscid=51k7_g9gpn&utm_medium=shareasale&utm_source=2800064&utm_campaign=1232202

Bacio Cheese:

https://www.baciocheese.com/?utm_source=Influencer&utm_medium=Podcast_Social_Web&utm_campaign=Whats_Good_Dough&utm_content=Bacio

DM @whatsgooddough

https://www.instagram.com/whatsgooddough/

email me: eidref@whatsgooddough.com

Topics:

#worldpizzachampionship

#mobilecatering

#pizza 

#cateringbusiness 

#catering