Matt is someone who just started making bread in early 2021, but don’t let that fool you. Matt is committed to learning the craft and he is diving in hard so he has a lot of knowledge to share. Plus he is having a lot of fun doing so! In this convo, you are going to want to pay attention to two things- Matt’s devotion to sourdough and his insane growth on Instagram Reels. He can't give you a play by play on how to do it, but if you ask me, he lays out some pretty actionable advice that you can try for yourself! If you’re looking to learn about both, feel free to listen to the whole thing. If not, there are timestamps in the description so that you can just jump around to the topics that matter to you.
00:00 Intro
00:53 Why Sourdough?
04:15 Tips to starting your own starter
05:40 Do you refrigerate your starter?
26:36 3 Vs. 5 Day Sourdough
28:16 Is sourdough easier than commercial yeast?
31:23 Health effects of sourdough
35:21 Instagram Growth And How Matt Did It
40:23 It doesn't happen overnight
42:54 With growth, comes haters
54:37 Flour, Cheese, Sauce Etc etc
59:28 One mistake people can avoid
01:01:42 What do you want to leave the audience with today
